IBM Blockchain Pulse

The IBM Blockchain Pulse has had the privilege of hosting several returning guests this season but few have worked in industries as heavily impacted by COVID-19 as our guests today; Matt Zarracina and Ken Lesnik, the founders of True Tickets.   While the live events business has been upended during the pandemic, True Tickets mission has remained totally unchanged. Their work to push clients and customers further into the realm of digital ticketing has never been more relevant.   In their last episode together a year and a half ago, Matt and Ken shared how they transitioned from a B2C company to a B2B company. In this episode, in the midst of the COVID-era, they focus on how all the ways in which their own business has adapted and evolved — and, of course, how the larger blockchain business ecosystem has adapted and evolved as well. Don’t miss out on this thoughtful and illuminating conversation!   Key Takeaways: [:00] An excerpt from today’s episode. [:44] About today’s episode with Matt Zarracina and Ken Les