Keeping Shop: A Brick And Mortar Podcast

In this episode, I’m talking to Mackenzie Morris owner and founder of Etain in Portland, Me. Etain is the area’s go-to shop for bra fittings; offering a wide range of sizes and styles in an inclusive, body positive space. Mackenzie and I both own bra shops so things get a little tangential at points (we can’t help it!) but even with all the underwear talk, this interview provides a real life glimpse into starting and running a brick and mortar. We talk about the risks (and rewards) of opening in an up-and-coming neighborhood (7:54), about hiring like minded staff members (32:47) and why the right print ads can drive major traffic to your store (28:00). We chat about getting over the hurdle of trying to please everyone (47:00) and about how taking a risk with your buying can build invaluable trust among clients (18:00). Mackenzie puts her heart and soul into Etain and she has a very real belief system behind the way she runs her business (14:30). Enjoy the show. Find Etain here: Address: 646 Congress St. P