The Smart Passive Income Online Business And Blogging Podcast

#768 We need to talk about pricing. Specifically, we need to discuss how discounts are hurting your business! Don't get me wrong—special offers can work wonders for your sales. So why would we want to remove this tool from our marketing arsenal? Listen in on this session for a behind-the-scenes look at what we're doing at SPI and the cohort-based model that's replaced discounts for us! This has been an incredible business move and a massive boost to our student and community member success rates. Of course, offering products at a lower price point still makes sense in some very specific scenarios. Tune in to also get my thoughts on when to use discounts in your product lifecycle. Don't miss out on this one. Enjoy! Show notes and more at SmartPassiveIncome.com/session768.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#767 The strategies we used to rely on for growth on YouTube aren't working anymore. So, what are up-and-coming creators doing to build an audience? Which tactics get you more views and subscribers right now? I've had a lot of big names in the YouTube space on the show, everyone from Ali Abdaal to MKBHD. But today, I wanted to get a fresh perspective from someone who is just starting to make waves. There's a lot of buzz around my guest, Aprilynne Alter, due to her ability to uncover the secrets behind modern viral videos. In this episode, we really get in the weeds of the video creation process. We discuss everything from the idea and research phase to which metrics you should keep an eye on for maximum growth. Aprilynne puts hundreds of hours into her videos, and her insights on titles, thumbnails, quality versus quantity, and time management will surprise some of you! Show notes and more at https://SmartPassiveIncome.com/session767.See Privacy Policy at https://art19.com/privacy and California Privacy Notic

#766 Podcasting is a powerful way to generate revenue, but what are your monetization options if you're not reaching a massive audience yet? The thing is, big sponsors expect a minimum of ten thousand downloads per episode. So, how can you leverage a small, loyal following instead? Listen in because we're back with another incredible Teaching Friday session. Lauren Popish, our guest host, is the founder of The Wave Podcasting, an educational platform and production agency helping women-led shows grow. Through her work, Lauren has uncovered the best strategies for podcasters at every level. If you're in a small niche or just starting out, tune in and take advantage of her expertise! This episode is a deep dive into affiliate marketing, listener donations, subscriptions, premium content, and selling your products and services through podcasting. For more from Lauren, visit TheWavePodcasting.com/pat to download her free Monetization Blueprint! Show notes and more at SmartPassiveIncome.com/session766.See Privacy

#765 How close are you to burnout right now? If you buy into modern hustle culture, overworking yourself at the expense of your health is inevitable. But is this the best way to produce great work? In this episode, Cal Newport joins me to share an insightful look at the productivity habits of knowledge workers throughout history. This is a fascinating chat about how thinkers and creators managed their time before we adapted an assembly line model to innovation. Listen in and check out Cal's new book, Slow Productivity, for more on this topic! So, what are the three principles of accomplishing more without burnout? Mastering this lost art is a matter of doing fewer things, working at a natural pace, and focusing on quality. Easier said than done. This is why Cal and I dive into each of these steps and uncover the lessons from the past we can apply to our modern work patterns! Show notes and more at https://SmartPassiveIncome.com/session765.See Privacy Policy at https://art19.com/privacy and California Privacy

#764 Relying on motivation and willpower alone is not a sustainable way to grow your business. Instead, try building small routines that move you toward your goals every day. But what is the anatomy of a positive habit? How do you apply behavioral science findings to everyday tasks for greater success? Listen in because this Teaching Friday episode is the first of its kind! Our returning guest host is Julie DeLucca-Collins of Go Confidently Coaching. Today, she is interviewing Linda Fogg-Phillips, CEO and co-founder of the Tiny Habits Academy, for a chat that unlocks the steps of leveraging positive emotions to get more done. Julie and Linda share a look at the ABC method for behavior change and the Maui habit that can shift your mindset every day! This discussion is based on concepts introduced by Dr. BJ Fogg in the New York Times bestseller Tiny Habits. Tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session764.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

#763 Have you ever considered creating an online course? This episode's for you! Already have a course, but your completion rates are low or declining? This episode's for you. Are you curious about how we've restructured our entire business at SPI around better student outcomes and steady recurring revenue? Well, this episode's for you! We have today's guest, Ashley Gore, to thank for one of the best things we've ever created, the All-Access Pass. She is our Community Experience Manager and an expert in learning facilitation and curriculum development. In this session, Ashley pulls back the curtain to reveal the strategy behind our cutting-edge online education experience. She and I discuss leveraging backward design concepts for higher completion rates, why community-powered courses are so effective, running asynchronous accelerators, and more! We also get a look at Ashley's incredible brand, Learning with Miss LaGrow. Join us to start creating amazing journeys for your students! Show notes and more at Smart

#762 Creators like Gary Vaynerchuk post hundreds of times per week across multiple platforms. How is that even possible, and what can we learn from this approach? David Ziembicki of the Expert Business Agency is guest hosting this Teaching Friday episode to shed light on the content engine behind some of the most successful influencers. He shares the blueprint to help you model their system in your business for massive growth. The key is repurposing content you already have, so tune in for the step-by-step process! David delivers an absolute masterclass on how to build an effective social media strategy today! Listen in because you'll be able to assess your current level, mature as a creator, and generate more revenue. You'll also learn to leverage tools like Descript, Canva, and ContentStudio to supercharge your production schedule without hiring a team! For more from David, visit ExpertBusiness.com/spi to access his free content engine guide! Show notes and more at SmartPassiveIncome.com/session762.See Priv

#761 When we talk and truly connect with someone, our body responds in a powerful way. In fact, we are hardwired to love this feeling of being heard and understood! But how do we unlock and apply the science of communication in content creation and business? Today, I have the honor of interviewing a hero of mine! Charles Duhigg is a Pulitzer Prize winner who has sold over three million copies of his incredible book, The Power of Habit. His newest release, Supercommunicators, is a deep dive into the practical, emotional, and social conversations our lives revolve around. In this episode, Charles helps us uplevel our skills. We'll learn about becoming great one-on-one communicators and connecting better with large audiences. Charles uncovers the quiet negotiations we're always engaged in and shares the exercises we can do to start having fruitful conversations. Don't miss out, and enjoy! Show notes and more at SmartPassiveIncome.com/session761.See Privacy Policy at https://art19.com/privacy and California Priva

#760 "If you like this, smash that subscribe button!" We always hear this nowadays. But people don't subscribe because they enjoy a single piece of content. They subscribe because they see value in what's coming next. Most creators get this wrong! In this episode, I want to share a strategy that's working really well for me right now. This is a great way to grow your audience as a podcaster, blogger, YouTuber, or creator of any kind. Once you understand the thought process behind getting new subscribers, I'll need you to do one specific thing. The next time you're coming up with ideas for content, consider creating a series. That's right—think about a sequence of posts on the same theme. There's a right and wrong way to do this, so tune in today for the tips that make all the difference! Show notes and more at SmartPassiveIncome.com/session760.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#759 Artificial intelligence is here! We can push against new technology, but people leveraging it will likely outcompete us. So, how do we use AI to streamline our businesses, work fewer hours, and make more money? There's no one better to answer this question than Rick Mulready. Over the years, he's helped thousands of creators build effective business systems. Rick is now taking this to the next level by teaching entrepreneurs how to master the most powerful new AI tools. For this special episode, I recorded one of my weekly coffee meetups with Rick. The result is an off-the-cuff conversation on the best strategies for automating repetitive tasks to save time and money! Rick and I discuss his APPTT framework for getting started with AI, share some of our favorite tools and examples of using them, and give you the blueprint for creating ChatGPT prompts like a pro. Enjoy! Show notes and more at SmartPassiveIncome.com/session759.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

#758 What we're fighting for nowadays as creators isn't attention. It's trust! It takes a long time to build your reputation online and just moments to destroy it. Still, this is the key to earning your superfans. This is also the number one thing I've focused on to grow Deep Pocket Monster, my Pokémon YouTube channel, to 750K subscribers! So, how do you build and engage an audience of this size? Join me for a chat about the value of sharing with openness and integrity, bringing your followers behind the scenes, and having people hold you accountable when you become successful. I'll also share some YouTube-specific hacks I've leveraged to understand how the algorithm works in my niche, why I'm doubling down on live streams, and how I'm drawing inspiration from other creators. Enjoy! Show notes and more at SmartPassiveIncome.com/session758.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#757 What happens when you stop competing and start collaborating with other creators? This is actually the most effective online growth strategy today. But can we apply this concept to email and newsletters? In this episode, ConvertKit founder Nathan Barry joins me for a chat about the game-changing Creator Network. Listen in because Nathan and I discuss everything from building an email list from scratch to monetizing your reach by supporting creators you love. These are the best tactics to bypass social media algorithms and supercharge your newsletter growth. I'm excited because I've been an advisor and affiliate for ConvertKit for almost a decade, and this is the most innovative thing I've seen happen in the email space. So, tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session757.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#756 I still get nervous all the time. Before recording podcasts, speaking in front of crowds, coaching students, and everything else! Are people going to like me? Will they enjoy what I have to share? The only thing that's changed over the years is my mindset around these questions and what the nerves represent. So, how do you step outside your comfort zone in 2024 and turn uncertainty into excitement? Listen in on today's session because shifting the story you tell yourself is vital for business success! Join me to also discover how I'm leveraging live streams this year with the SPI and Deep Pocket Monster YouTube channels. I'm doubling down on this strategy because getting in front of people and connecting on a human level is about to become an essential skill in the age of AI. Tune in! Show notes and more at SmartPassiveIncome.com/session756.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#755 If you want to start a business, focus less on the how and more on the now. You see, overcoming the fears that stop you from even trying is the key to building life-changing success! That's why I have Noah Kagan of AppSumo back on the show to help you shift your mindset and get more of what you want! His new book, Million Dollar Weekend, is the ultimate blueprint for a massive business launch. Today, Noah and I dive into this framework and explore everything from beating procrastination to creating viral content online! Listen in because we're also giving out a $1000 Chipotle gift card! That's a lot of guacamole, so stick around to the end of the episode to discover how to participate in our challenge. And for those interested in YouTube, Noah gives us an inside look at how he drives millions of viewers to his videos for next-level growth! Show notes and more at SmartPassiveIncome.com/session755.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-

#754 In most niches, non-English languages are often underserved. These US and international audiences are a huge market you can tap into to provide value and create new connections! Here's the best part—You don't even have to speak another language or hire employees to open up your business to these new opportunities! So how do you get started? We're back with another incredible Teaching Friday episode today! Today's guest host, Anne Truran of Together Language, helps schools and other organizations design systems around language diversity. In this episode, she walks us through the tools and strategies we can leverage to serve non-English speakers through everything from written communication to phone and video calls. Listen in because this is a fantastic way to expand your business! For more, SPI listeners can book Anne's infrastructure-building sessions for free at TogetherLanguage.com/spi. This is a limited-time offer, so check it out now! Show notes and more at SmartPassiveIncome.com/session754.See Priva

#753 I wouldn't be where I am in business and life without Jess Lindgren, my incredible executive assistant. That's a fact! To help you level up and foster a similar relationship, Jess and I share an inside look at the workflow we've perfected over the last decade. Listen in because this dynamic is an essential part of everything I do, from SPI to Deep Pocket Monster! So how and where do you find your Jess? Why are we switching back to remote work after collaborating in person for years? If you already have an assistant, how do you improve your relationship and get more done? Tune in to find out! I'm excited because we also dive into how Jess is growing her Ask An Assistant podcast and brand. Don't miss out because she's doing a fantastic job helping people in her profession and developing a niche business. Enjoy! Show notes and more at SmartPassiveIncome.com/session753.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#752 Many of us would hate to come across as too salesy. In fact, we often overcorrect to the point where it's difficult for people to buy from us. But here's the thing—if you have a good product, you're doing your audience a disservice by not providing simple opportunities to access it. You're also not doing yourself any favors because making money allows you to stay in business, serve more people, and do more good! So, how do you create a clear and easy pathway from your free content to your paid products? Jeff Gargas of TeachBetter.com is our guest host today. In this Teaching Friday session, he will run you through a powerful exercise to show you how to convert more than ever without relying on sleazy marketing tactics. This is a great way to overcome your fear of selling and help more people! Show notes and more at SmartPassiveIncome.com/session752.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#751 At SPI, we want to use our success to build something that helps you on your business journey. And honestly, shame on us if we don't! For today's episode, I hit the record button on the kind of conversation SPI CEO Matt Gartland and I have all the time. This is where we think the industry is going in the next few years and what we're doing about it. We've never shared a behind-the-scenes look quite like this! As you know, our focus is on community. Listen in to hear how our 10x move on that front, the EIR program, is about to expand! Also, toward the end of our chat, I twist Matt's arm to have him share our master plan for something never before seen in the small business space. If we pull this off, it'll change everything! Show notes and more at SmartPassiveIncome.com/session751.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#760 Hot take—the algorithms are breaking our brains! You see, before we each had personalized feeds on every platform, people were more or less tuning in for the same cultural events. The series finale of M*A*S*H had over one hundred million viewers, and seventy-six million people watched the Seinfeld finale. That's crazy! Is losing this connection with one another contributing to the loneliness epidemic in some way? I brought this up in my Unstuck newsletter because it's an important topic. If you haven't already, make sure to subscribe to get my quick weekly updates! So, what can we do as leaders and creators to bring our people together? As you know, this is the focus at SPI with the online communities we're running. But I want to help you do something similar for your audience. Listen in on today's session for ideas on how and where to start! Show notes and more at SmartPassiveIncome.com/session750.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#

#749 Building an ecommerce business has always felt separate from what we teach our audience at SPI. But now, big players like Amazon are starting to favor traffic coming from creators like us! That's right! Finding success with physical products is no longer about shady marketing tactics and gaming algorithms. You now have a massive leg up if you're using the tried-and-true growth strategies of building a following and email list and engaging a community of superfans! My guest today is the incredible Ryan Moran of Capitalism.com. He delivers a masterclass on creating a million-dollar business with ecommerce and physical products by leveraging the skills you already have and only one hundred followers! Ryan shares his playbook and details every step, from figuring out your first product to using his traffic triangle to generate sales. Listen in, and go to Capitalism.com/pat to learn how entrepreneurs like you are expanding into e-commerce! Show notes and more at SmartPassiveIncome.com/session749.See Privacy P