Busting The Omnichannel - Enterprise Hacks And Chats

Join for an all-in chat with Josh Greenbaum on his longstanding case for "extreme heterogeneity."  And that gap between what vendors dream about (account control) versus what customers really need. And how so-called "customer success" initiatives trip on this, or not. Josh also kicks off the "blogs that matter" theme debut for the show...  Yes, you can get Busting the Omnichannel on iTunes.

In this April Fools edition - Brian Sommer and I used to criticize vendor ranking and evaluation firms. No longer - there's gold in them thar hills, and we're getting our piece. There's a role for you here too. Join us as we unveil a unique proprietary system to unlock the keys to successful enterprise software projects, powered by an algorithm that has intimidated even  the most experienced data scientists we've shown it to. Note: you can check the slides from this one, including the trapezoid pic, on the youtube.com/jonathanwreed video replay. Yes, you can get Busting the Omnichannel on iTunes.

This should be a good one, as Adam Mansfield counts down his top tips for cloud vendor negotiation, as we peel back the hype on SaaS software. Time to dig into how to achieve project success with cloud vendors - and the obstacles in the way. Mansfield will field your questions- we'll also poke deserved fun at what drives cloud buyers crazy. Yes, you can get Busting the Omnichannel on iTunes.

Jon Reed of http://www.diginomica.com hashes out what he overlooked in the last episode with Brian Sommer deconstructing cloud ERP benefits. Time to hash out what we missed last week. Jon also shares how this stacks up with different models of enterprise transformation. SAP/HR expert joins Jon later in the program to reflect on lessons from a major aerospace and defense ERP project. 

Returning champ Brian Sommer rejoins the Enterprise hits and misses video show to talk cloud ERP project issues, benefits, and share project horror stories. Bring your questions and snarkitude. Note: if you want to see the slides as we talk through them, check the video replay at http://www.youtube.com/jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes.

Mathew Sweezey has some of the most provocative and well-researched views on topics I riff on and critique frequently. What is his message on how marketing needs to change - and how we should be serving customers via outcomes, not (necessarily) "experiences"? Special thanks to Sweezey for stepping up and allowing me to press him into some challenging topics around the myths of AI, flaws in employee experience rhetoric, and B2B versus B2C. It was an intense and revealing convo, one where I had no idea how much we would agree or disagree. Yes, you can get Busting the Omnichannel on iTunes.

Retail analyst and consultant Jake Knowles of BJSS drops in for an interactive, audience-driven Q/A chat on the retail outlook for 2021. We'll take on retail debates like AI in retail, facial recognition and "employee experience" versus the Amazon approach to retail workers. Jake will share what he's learning from BJSS customers, what we've taken from the virtual NRF Big Show, and the challenges for retail transformation projects in 2021. Note - this podcast series is a labor of love, to do something different with in-depth, honest/interactive enterprise convos. If you like what I'm doing here, providing a rating and comment on a major podcast channel is a huge help to keep my momentum.  Yes, you can get Busting the Omnichannel on iTunes.

Supply chains have been severely tested - but what have we learned? What does a modern supply chain look like? Is a predictive supply chain viable? No one has pushed into these issues more than SCM expert and outstanding enterprise blogger Lora Cecere. This open discussion with Lora and Jon Reed of http://www.diginomica.com promises to be a classic. Yes, you can get Busting the Omnichannel on iTunes. (note: you can enjoy this as audio only, but as is the case with all of these show replays, you can check the video replay also at youtube.com/jonathanwreed)

In this audio-only edition of Jon's Enterprise hits and misses video show, Jon Reed of http://www.diginomica.com starts out on a solo flight rant/overview of his methods on B2B content strategy and critique of hyper-personalization. He hits on why this matters for individuals and enterprises. A key issue: marketing and sales need to change, and it's a culture problem more than a tech problem. 30 minutes in, returning champ Brian Sommer crashes the show to dig into the hilarious low points of B2B selling. The guys even run through Brian's worst-of-B2B-sales slide deck (note: you can enjoy this as audio only as Jon reads the slides, but if you want to see them, you can check the video replay at youtube.com/jonathanwreed). Yes, you can get Busting the Omnichannel on iTunes.

In this audio-only version of Jon's Enterprise hits and misses radio show, Jon Reed is joined by champ Brian Sommer and unbridled audience chat  - featuring diginomica colleague Den Howlett in dinner prep mode - as we try to get to the bottom of the factory of the future use case. We countdown the factory buzzword hype, talk supply chain disruptions, and discuss next steps manufacturers should be taking. Yes, you can get Busting the Omnichannel on iTunes.

In this audio-only version of Jon's Enterprise hits and misses video show, Jon puts Raven Intel's Bonnie Tinder on the hot seat to reveal her data on HR transformations in 2020 - what worked and what didn't. We'll countdown the top HCM project mistakes - and the characteristics of a successful HCM project. As usual, audience questions will carry the day. Yes, you can get Busting the Omnichannel on iTunes.

The audience peppered Jon with questions on this edition of Enterprise hits and misses radio, his last show of the year - as he count down the worst project mistakes and shares the use case methodology he uses on diginomica. SHOW DISRUPTION: about 30 minutes in, Jon is joined by Brian Sommer and then Thomas Wieberneit. These practitioners also share their top enterprise software project lessons and mistakes, while fielding questions and acerbic commentary from the likes of Den Howlett, Mark Finnern, and more.   (This is the audio replay of the show, you can see the video replay at youtube.com/jonathanwreed). Yes, you can get Busting the Omnichannel on iTunes.

Next up on the Enterprise hits and misses video show, we'll countdown top IoT project misconceptions and project lessons with Mrinal Wadhwa, CTO and Head of Product, Ockam.io. You'll be able to pepper Mrinal with questions as we go, as many of you know he is always bringing new ideas and important takes. (This is the audio replay of the show, you can see the video replay at youtube.com/jonathanwreed). Yes, you can get Busting the Omnichannel on iTunes.

Join our Enterprise hits and misses video show - a free-for-all, participatory chat and countdown with Vijay Vijayasankar. We'll countdown his favorite all time blog posts and we'll mock the worst predictions for 2021. (This is the audio replay of the show, you can see the video replay at youtube.com/jonathanwreed). Yes, you can get Busting the Omnichannel on iTunes.

Brian Sommer makes his triumphant return to Enterprise hits and misses radio, as we count down overhyped HR tech buzzwords and field audience questions on HR projects and the future of work. Note: you can see the video version of this at youtube.com/jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes.

Let's hear Nicole's take on successful CX projects - and the buzzwords she hates. In this edition of Enterprise Hits and Misses radio, Jon also unveils a new format he'll use frequently - the whiffs and picks countdown. Plenty of audience questions factor into this one. Note: you can see the video version of this at youtube.com/jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes.

Let's do a Friday free-for-all on skills development, especially the impact of AI and automation. Jon fields all your questions in the hot seat and share highlights of his prior thinking and research. Yes, you can get Busting the Omnichannel on iTunes.

In the second installment of Jon's video and podcast reboot, dubbed Enterprise Hits and Misses radio, Jon asks Brian: Why is he hammering ERP vendors for the cloud moves? Is there another path to transformation? Does he see anything out there that inspires? Audience questions keep Jon and Brian on their toes. Note: you can see the video version of this at youtube.com/jonathanwreed. Yes, you can get Busting the Omnichannel on iTunes.

In Jon's video and podcast reboot, he talks to the man partially responsible. Brent Leary is a trailblazer in enterprise video and a driving force behind CRM Playaz. How does he pull off large scale events? Interactive chats? Let's chat him up... Yes, you can get Busting the Omnichannel on iTunes.

In this thirty-minute podcast, Jon and Brian triumph over their last podcast's sound quality and compare notes on the new rules of enterprise software. Brian warns ERP vendors of the pitfalls of squeezing revenue with hardball tactics. Jon shares enterprise weaknesses on integration that could come back to haunt cloud-happy vendors. The guys grill vendors on their subpar virtual events, but also share success stories from vendors that are delivering for customers. Yes, you can get Busting the Omnichannel on iTunes