Sales Reinvented

People make decisions on an emotional level and then justify them logically. If you hear a story about someone else that mirrors what’s happening to you, you visualize yourself in that role. When you hear that someone else has used this product or service as their solution, it makes the decision to buy easier. It helps ease your nerves.  As the seller, you can tap into the real needs of a buyer that help them make a decision. You do this by sharing real, relevant, and descriptive stories that put the buyer in that scenario. Donald C Kelly shares how story selling is in the details in this episode of Sales Reinvented! Outline of This Episode [0:55] Why is storytelling an important skill to possess in sales?  [2:42] Can you become a more gifted storyteller?  [5:14] What makes a great story that sells?  [7:01] The characteristics of a great storyteller [8:54] Resources to improve your storytelling [10:35] Top three storytelling dos and don’ts [13:14] Why you should share stories that resonate What makes a grea