Sharon Vornholt - Let's Talk Real Estate Investing

95% of all real estate investors fail. So, what is it that determines whether you succeed or fail in this business? Marketing will likely determine the success or failure of your REI business so I’m excited to dive into this topic today. My guest today is Rufus Thibodeaux. Rufus is known as “The REI Marketing Guy”. He is a real estate investing marketing expert with 29 years of experience, and he has generated over $350 million in sales for himself and his clients. Rufus is on a mission to lower the failure rate of real estate investors which is a staggering 95%, and that’s what we are going to talk about today. Why do 95% of all real estate investors fail?  Key Highlights: [00:01 - 06:53] Opening Segment Rufus's background in real estate investing as a marketing expert  An overview of why 95% of all real estate investors fail The importance of words and copywriting Rufus's insights about cold calling and how it positions you as an annoying pest [06:54 - 13:35] Stand Out From the Crowd How cold calling a