Ally Loprete

Can't Find it? Invent it. The mommy merchandise market is booming! The term “mom inventors” yields about 290,000 results on Google. The rise of the internet and social media has allowed child- raising women to express ideas, do market research and take entrepreneurial action without having to leave the house. Are you afraid of getting burned by your light bulb moment? You may be surprised to know that most of the successful mom inventors also had no idea how to transform their unique concept into a marketable product. How did they do it? 1. Assessment Evaluate your product idea, conduct market research, and determine the necessary steps to turn your idea into a reality. 2. Planning Create a comprehensive plan and timeline that will allow you to capitalize on your idea. Need help? Download this free Weekend Biz Plan compliments of our good friend and recurring guest, Ellen Rohr. 3. Implementation Take action! Move through your comprehensive plan step by step expecting to learn many new things along the