Fuel Your Marketing Podcast With Arti Sharma| Marketing Podcast For Ceo's, Business Owners, Entrepreneurs And Modern Marketer

Inbound Marketing for Manufacturing Companies – Part 3: The Value of SEO in Manufacturing and Industrial Organizations

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Sinopsis

Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest.   In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations.  She shares relevant tips on the things you should consider for your SEO campaign.   Listen and learn in this episode!     KEY TAKEAWAYS FROM THIS EPISODE   If you are one of those companies who was trying to attract the new generation of engineers to specify their products in their RFI, then you need to start working on your SEO plan.   If you go straight up in defining high-volume search keywords, you may end up risking the targeted phrases that your ideal customers are looking for and you have missed out on optimizing your web presence.   Build your buyer profile, understand their desires, their requirements, and reasons for making that search, and then choose the keywords.   Search intent is the why behind that search query.   Google’s aim is to provide user