Marketing Week
Marketing Week Meets The CX50: Rachel Kerrone, Starling Bank
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:34:44
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Sinopsis
The challenger bank's director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.