How To Live In Denmark » Podcasts

The hottest competitive sport in Denmark over the past year hasn’t been handball, or football, or badminton. It’s been chasing cheap butter in the supermarket. Recent inflation has doubled the price of butter – in some places, up to 30 kroner – but if you rush, you can get…a package of butter for 10 kroner at one supermarket…wait, only three packages per customer…hey, this competing supermarket has matched the price…look, this other one has it for only 5 kroner…ohhhhhh, it’s sold out for today. Better come earlier tomorrow. Butter chasing is how even high-achieving, high-earning Danes have been spending their time. Nobody wants to pay 30 kroner for butter. ----- Butter is a part of the Danish soul. The Danish word for butter is smør…you might be familiar with smørrebrød, the famous open-faced Danish sandwiches. Smørrebrød means buttered bread. So even though inflation has hit Denmark recently just like everyplace else in the world, supermarkets use low, low butter prices to bring in customers who will buy th