The Sonya Looney Show

Mike McCormack's leadership and visionary ideas have turned Breck Epic into a global sensation: from its humble beginnings with 87 riders, this event has grown to be a global event with over 650 riders from 42 countries taking part in the challenge. After 11 years, this six-day, grueling mountain bike race now attracts the biggest names in mountain biking and has left its mark on the sport's history. In this episode, I sit down with Mike Mac to talk about the arc of Breck Epic. He shares how he uses humor as a superpower to fuel his race event's success, the importance of putting people first, and how he ventured into the world of event and race production. Plus, we will uncover the founding principles that guide Breck Epic's growth, development, and its impact on the sport. Key Takeaways - How Mike uses humor as a superpower how it fuels his race event success - The mountain biking microcosm and the importance of putting people first - How Mike ventured into the world of event and race production - From hu