Marketing Week
Marketing Week Meets The CX50: Chris Carter, Specsavers
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:43:01
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Sinopsis
Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the different customer personas who shop with the brand.