Maximize Your Social With Neal Schaffer

Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content, explaining the importance of internal education and ownership, and advocating for systems that help you amplify your strategies, like paid social and automation.Key Highlights[02:01] My First Social Media Conference -- Social Tools Summit[03:10] My List of 9 Things You Should Focus Your Social Media Efforts On In 2015[03:40] Number #1: Content[04:07] A Positive Move In The Evolution of Content Marketing[05:47] Central Content[07:05] Type Of Visual Content You Can Use[08:42] Why Mobile Personal Line Is Emerging[10:35] Have A Process If You Want To Scale[12:09] My Advocacy[12:49] What's Fueling Employee Advocacy Storm[13:56] Ownership[16:14] Start Exploring Paid SocialNotable QuotesAnd what I'm going to be talking about is really an extension of that, because some things