Maximize Your Social With Neal Schaffer

A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective. Key Highlights[00:43] The Personal Side of Social Media[03:50] Why Social Media is an Ever-Changing Landscape[06:21] Social Media Should Not Be a Burden[08:31] Make Every Post Count[09:04] You Don't Need to Be On All Platforms.Notable QuotesBut the important thing is, and as I come back from Japan, I see the increased use of these social networks that were designed primarily for people to communicate, often talk about social media being the convergence of information and communication, right.The important thing is, the more people spend in these messaging apps, and they bring social media back into the personal realm, the less they're spending on social media platforms.This is why social media is an ever changing landscape. And you really need to be monitoring things and adopting your social media strategy on a re