Maximize Your Social With Neal Schaffer

What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social business and how it is bringing sales and marketing together with the emergence of these new trends, together with practical advice on how to align your sales and marketing departments for social selling success.Key Highlights[01:01] Different Types of Convergence of Trends[04:19] The Evolution of Social Media[05:41] What We See Now[06:01] Where Employee Advocacy Began[07:02] How Should We Use Employee Advocacy[08:13] Sales Methodologies[09:11] What Happens in Sales Trading[12:26] One of the Things I Learned About Sales and Marketing[14:53] Everything Needs to Be CraftedNotable QuotesI always talk about community managers being like the ultimate quarterbacks in your organization, having to strategize where to throw the ball, do I hand it off?And, and now what we see as more and more professionals are using social media, and we're all probably using it a little bit more professiona