Maximize Your Social With Neal Schaffer

Today Neal is coming to you from Clearwater, Florida, where he actually did this podcast episode as a Periscope broadcast. And while he does talk a little bit about Periscope in this episode, what he’s mostly discussing is his new ebook which just came out on Kindle. It’s called Maximize LinkedIn for Business, and it came about from his visit to the LinkedIn Headquarters over a year and a half ago. Listen in to today’s episode for a rundown of what you can find in the ebook, and where you can get access to it.Key Highlights[01:17] What Is Maximize LinkedIn for Business Is About[03:10] Table Of Contents[03:17] How LinkedIn Is Being Used By Corporations and Professionals Today[04:49] Two Important Things You Need to Know[05:44] The Importance of Connections[05:56] Tactical and SEO Benefit of Having Connections[08:34] The Value of Network[09:05] Establishing Credibility[09:25] What Are Recommendations[10:20] Understanding Skills and Endorsements[10:57] How to Make LinkedIn Profile Private[12:44] Pulse Feature[14