Maximize Your Social With Neal Schaffer

What does it mean to be an influencer in social media? Why is it important to businesses? And how can people become influencers?Key Highlights[01:43] Have A Social Scoring[03:21] What is Publicly Available Data?[04:23] The Interesting Thing About Cloud[05:56] How I Look At Social Scoring[06:39] Become the Center of Influence[07:47] Carve Your Own Path[08:58] Be Natural[10:19] Be An Influencer and Add Value[10:49] Be An UtilityNotable QuotesAnd it really comes down to, if you're a business and you want to get more amplification from your message, or you want to better segment your audience because you're bombarded with 10s Hundreds 1000s of app mentions direct messages a day, obviously, having some sort of social scoring can be very, very convenient, it can actually help the efficiency of your marketing help the efficiency of your customer service and what have you.But what it really comes down to I find, and businesses also want to become more influential, but people want to yield influence.It reall