Unconventional Life With Jules Schroeder

Sydney Dake is a beauty industry veteran. She built her career in beauty product development and brand strategy. She is the person behind “holy grail” products for e.l.f. Beauty, like Camo Concealer and Poreless Putty Primer.  She's also developed Alicia Keys' Keys Soulcare line and consulted for mission-led beauty start-ups while building her true passion, Gntl.  In developing countless beauty products for other brands, Dake saw a clear opportunity for sophisticated, multi-use, sustainable products to "reverse innovate" for the beauty community with Gntl.  Sydney Dake also graduated from IIN, the Institute of Integrative Nutrition as a certified health coach. She is trained in holistic wellness, taking a 360 approach to healthy living, including what we put in and on our bodies, our social connections, and daily movement.  Gntl is a multi-use skincare line that reimagines the everyday essentials by creating a world of fewer, better things. Gntl creates minimalistic, experiential, multi-use skincare products