Sharon Vornholt - Let's Talk Real Estate Investing

Digital marketing is a hard topic for a lot of real estate investors to understand much less implement. My guest today is digital marketing expert, Bob McIntosh. Bob is going to break it down for us today including how much you need to spend to get results.   What’s the minimum you can get started with, and how long will it take to get “traction”?   [00:00 - 07:20] - Leveraging the Web for Lead Generation 40% of Bob's deals from internet marketing, especially SEO Most investors don't focus enough on online presence SEO has long runway - takes 6-12 months to see results   [07:21 - 12:30] - Creating Content to Attract Motivated Sellers Content builds bridge of trust before you ever talk to sellers Social media and content are extensions of who you are Use content to drive traffic back to your central website hub   [12:31 - 21:00] - Overcoming Perfectionism as an Entrepreneur Entrepreneurs tend to be perfectionists but it backfires Focus on excellence vs. perfection - define excellence for yourself Done is