Made in America with Ari Santiago

The only constant in life is change! What would you do if your product or service was made obsolete by new technology? Throw in the towel or take a deep look at the business to pull together an entirely new business idea?   In this week's episode, Ari speaks with Ryan Bower of Verico Technology about the history and future of this company that took an innovative look at their capabilities to discover they have untapped and unique expertise to bring to the market.   This is a story of discovery, innovation, trial and error and building an entirely new company from the remnants of an older era.   Air and Ryan talk about contract manufacturing, finding new customers, working with start-ups, marketing through networking and tradeshows, leveraging acquisitions to gain new equipment and space…and so much more!   Ryan's favorite business book: Who Moved My Cheese, Spencer Johnson   Ryan Bower, Verico Technology Website: https://www.vericocontractcoating.com/ LinkedIn: https://www.linkedin.com/company/ver