Podcast Talent Coach

ARE BIGGER DOWNLOADS THE RIGHT QUESTION? There was a post in a podcasting Facebook group the other day wondering why they don't have bigger downloads. The download challenge hits all of us. So, let's overcome that struggle. The post said, "We have recently launched our 6th episode and have been running for 6 weeks now. My downloads have not even hit 500 yet. I feel like there is something else I should be doing." As you can imagine, the Facebook crowd was quick to offer their opinion along with their exaggerated download numbers. First, let's look at the issues with the question. Then, we can talk about the solutions. THE 7 ISSUES There are seven big issues when asking about your downloads. Not all downloads are equal. Be careful when you are comparing your internal numbers with the public numbers of others. You typically are not comparing apples to apples. The niche and target are different. Your content and personality are different. The longevity and experience are different. So, let's look at why you shou