Marketplace Tech With Molly Wood

From being your own boss to doing work you actually like, the perks of influencer life have drawn in plenty of creators to an industry valued at $250 billion. Take Sid Raskind, whose goofy lifehacks have earned him millions of followers on TikTok and Instagram. Still, Yanely Espinal, host of the podcast “Financially Inclined,” told Marketplace’s Lily Jamali that younger would-be creators should understand what it takes to make it.