Cmo Moves

On this week’s episode, we sat down with Christina Kenz, chief growth and sustainability officer at Kraft Heinz. During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone, and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle. She also discusses the complexity of first-party data strategies, Kraft Heinz’ aims to read consumer behavior, create agile strategies, and implement personalization at scale. Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that c