Real Trends: Real Trending

In this episode of the Real Trending Podcast, Tracey Velt interviews Steven Barks, the president and COO of Worth Clark Realty, a transaction fee brokerage. When Barks joined the company, they had 5 licensed salespeople. Now, they have 1,200. Barks talks about myths about transaction fee services and explains how a focus on recruiting the right agent has helped the brokerage break even in the difficult 2023 housing market. They also explore the use of AI in real estate and the opportunities for brokerage leaders in the industry. Steven shares his aha moment and the lessons he has learned in running a RealTrends 500 brokerage. Here's a glimpse of what you'll learn: Worth Clark Realty offers a flexible, transaction fee business model that allows agents to vary their service offerings and charge their clients accordingly. The use of AI in real estate is growing, but the adoption rate among agents is still relatively low. However, tools like AI writing assistants can help agents save time and improve their ma