The Korea Society

January 24, 2024 - Join us for our inaugural program of Startup Scene: Entrepreneurs of Tomorrow, featuring Saeju Jeong, the Co-Founder and former CEO, and now serving as Executive Chair of Noom. Noom, established in 2008 with Saeju’s friend, Artem Pekatov, introduced a pioneering weight loss app in 2017, integrating behavioral psychology with an empathetic human approach. Since then, Noom has disrupted the weight loss industry, achieving a valuation of $3.7 billion, and benefited over 50 million people with their health and diet. Saeju’s unwavering, mission-driven leadership has been behind the remarkable success of Noom. As the visionary behind Noom, Saeju guided the company through the many strategic pivots that ultimately led to the discovery of Noom’s unique business model. We invite you to explore Saeju’s compelling entrepreneurial journey, marked with soulful tenacity toward a healthier-choice platform for consumers. This conversation took place on January 24 at 6:00 pm at the premise of The Korea Soci