Cmo Moves

On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry.During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over 20 years ago and its evolution into a lifestyle jewelry company.  Scott also highlights the importance of connection over transaction and how the brand's focus on giving back creates emotional connections with consumers. Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.  What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time