Real Trends: Real Trending

On today’s episode of RealTrending, Jerry Holden, founder of THA Brands, shares his journey of transitioning from a traditional brokerage model to a 100% commission transaction fee-based model. He discusses the challenges he faced in gaining recognition and credibility in the industry and how he overcame them. Jerry also highlights the importance of coaching and training in boosting agent productivity and shares his unique approach of paying agents to train. Jerry emphasizes the significance of continuous improvement and customer satisfaction in driving growth. Here’s a glimpse of what you’ll learn: Transitioning to a new business model can be challenging but can lead to increased agent retention and growth. Coaching and training programs can significantly improve agent productivity and success. Paying agents to train and providing accountability measures can enhance training effectiveness. Owning affiliated mortgage and title companies can provide additional income streams and improve customer experience