Shopcast: Talking Retail Strategy

Join Michael Dart as he interviews Brian Nightengale, Senior Vice President, Community & Specialty Pharmacy of AmerisourceBergen and President of Good Neighbor Pharmacy. They discuss healthcare and retail pharmacy trends and challenges as consumers shift from interacting with pharmacies only when diagnosed with treatment options to someone who is taking more ownership of their well-being. They also discuss the concept of pill-phobic, the phenomenon of consumers disliking taking medicine when diagnosed (being identified as not well), but the same people are very willing to go online and buy products on recommendations from family and friends to improve overall well-being.