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521: Insusty: Pioneering Sustainability Rewards for Environmental Action

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Sinopsis

Hosts Will Larry and Victoria Guido chat with Sanghmitra Bhardwaj, CEO and Founder of Insusty. Sanghmitra shares her journey from a small village in the foothills of the Himalayas to becoming a founder in France, driven by firsthand experiences with climate disasters and a passion for sustainable living. Insusty, a sustainability loyalty program, is a platform incentivizing individuals to adopt climate-positive actions through rewards, thereby fostering a community motivated towards environmental stewardship. The show digs into the mechanics and vision of Insusty, highlighting how the platform rewards eco-friendly actions like volunteering and donating, rather than purchases. This approach aims to bridge the gap between the desire for sustainable living and the practical challenges individuals face, such as the perceived high costs of sustainable products. Sanghmitra reveals the evolution of Insusty, including strategic pivots towards niche markets within the circular economy and the importance of transparenc