Business Of Betting Podcast

On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.Hear them discuss:01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market05:25 - Why alternative sports don't historically have a culture of betting despite their popularity 07:21 - The target customer persona for betting on alternative sports09:12 - How alternative sports are segmented, and which are the most popular ones13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis17:29 - Funding background and team composition of ALT Sports Data19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model23:47 - The appeal of live sports content with younger generations and demographics 26:07 - Being an entrepreneur in the later career sta