The James Altucher Show

Jay Jay French, guitarist, manager, and producer is most famous for his role as the founding member and one of the guitarists of the heavy metal band Twisted Sister  Long: Jay Jay French explains Twisted Sisters long-term success like it's an iceberg. What you see on the surface is only 10% of what's really there. They've continually reinvested in themselves. Whenever they'd make a little money, instead of just spending it, they'd roll the dice and plow it right back into the group. As Jay has written, "Whether you are an artist or an entrepreneur, your story usually begins with passion, a moment that goes something like this: 'The first time I either witnessed, touched, smelled, felt, heard [this object of passion], I just knew that I would do anything, risk anything to be a part of this life...'" That Big Bang moment truly defines you. Most people can tell you the exact date and time that this tsunami of inspiration and passion washed over their brain cells, rendering them helpless to the immutable forces t