Wrong Story Short

On our latest episode of "Wrong Story Short," Braithwaite's Allen Vickers, Joe McIntyre and Bryan Soder discuss the importance of knowing your audience. They dig into what some brands get wrong about what their audience wants, even when they’ve spent decades talking to and marketing to these audiences. Navigating your way through a rebrand can be difficult, but Braithwaite Associate Vice President Joe McIntyre shines a light on how to make a rebrand successful.   This episode also features a Long Story Short feature highlighting importance of a customer's experience with a company and how, for some companies, that experience includes what the brand smells like. Visit https://gobraithwaite.com/ to learn more.