So Money With Farnoosh Torabi

Today I have a longtime friend joining me on the show. I’ve known Jennefer Witter for at least 10 years. Jennefer is the CEO and founder of The Boreland Group, a national PR firm headquartered in New York City. It’s not often as journalist that you become friends with the publicist. The publicist who e-mail you, write to you, call you, grab you for five minutes at a conference to tell you about their company. I’m all for pitches. I love working with publicists for the most part. They are very helpful to me and instrumental in the work that I do. We wouldn’t have guests on this show if it wasn’t for the good work and the kind work of publicists who represent amazing people and amazing brands, but rarely do you actually befriend these people in your personal life where you actually go to dinners and you share personal stories. Jennefer and I really clicked way back when I was working at NY1. Initially, we started out as just business friends. We worked together, she sent me pitches, I had some of her guest on t