So Money With Farnoosh Torabi

Today's guest is Dorie Clark. She's a frequent contributor to Harvard Business Review, Time and Entrepreneur. She's been recognized as a branding expert by The Associated Press, Inc, and Fortune.What's a brand? Yeah we're gonna talk about that with Dorie. I believe I have a brand; sometimes I hesitate to admit it because I think it sounds, sometimes, a little snobby to say that I have a brand. But she puts it in a way that really democratizes this concept of having a personal brand. You have a brand, whether you're working at a company, an entrepreneur, a mom staying at home with your kids raising them, you have a brand! And so the earlier you recognize that, and nurture that, and cultivate that, the better off you can be.Now Dorie also serves as a marketing strategy consultant and speaker for many notable clients, including Google, Microsoft, Yale University, Fidelity, and World Bank among others. She's the author of two great books; the first is called "Reinventing You", and more recently she's the author o