So Money With Farnoosh Torabi

Our guest today explains it all as his profession, Dr. Brad Klontz is an award-winning Financial Psychologist and a Certified Financial Planner. He works as an associate professor of Personal Financial Planning at Kansas State University, and a partner of Occidental Asset Management, LLC. It's a fee-only investment advisory firm in Northern California. And I have known Brad for several years as I've been working in this field of money, and personal finance, and psychology of money, and when I was writing "When She Makes More", I called Brad and I said, "I'd love to interview you extensively for this book, because I think you're just a wealth of knowledge". And he said, "Hey, why don't we do a survey together?" And the survey was born, you know, months later and it was just an honor to work with him because this is his expertise. You know, really finding out what motivates people when it comes to their money? Why we do the things that we do? And it's all psychological. I mean, it's never about the money right?