Marketing School | Digital Marketing | Online Marketing

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very discussion. Tune in to find out the scenarios in which you SHOULD rebrand and how to make that transition as smooth as possible for your existing clientele. Time Stamped Show Notes: 00:27 – Today’s topic: How, When and Why to Rebrand Your Business 00:36 – Moz (formerly known as SEO Moz) took the “SEO” out of their name to show they were branching out in other fields 01:01 – There’s a lot to consider with rebranding such as site migration 01:18 – Neil doesn’t like rebranding 02:13 – What is your reason to rebrand? 02:17 – “Think about what people are coming to you for” 02:46 – Neil shares about Coca-cola’s rebranding 03:10 – Is the audience open for rebranding? 03:38 – Rebranding can also mean changing your image 04:10 – Burberry changed their endorsements and, in turn, changed the image of their brand