Marketing School | Digital Marketing | Online Marketing

In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their experiences the benefits of continual testing, the tools you can use to help you, and why teamwork plays a huge role in creating this culture of testing that makes your business better. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Culture of Testing 00:32 – Most companies have no real process for testing their business 00:44 – You have to create a testing process 01:00 – Have at least a project management tool like MS Excel, Trello or GrowthHackers Projects 01:53 – Check out Sean Ellis’ videos online 02:04 – Group people from different departments into teams so you can test the product internally 03:01 – Let members submit their ideas on how they can grow the company faster 04:09 – Experimenting is only a failure if you have no hypothesis—but, if you learn something, it’s a success