Marketing School | Digital Marketing | Online Marketing

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better content for your website and for your specific audience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Content Ideas Without Keyword Research 00:38 – SEO and keyword research is important BUT it’s also important to start with your audience 00:56 – Think about what’s interesting and trending 01:05 – Eric shares his Feedly account with his team to stay on top of trends 01:18 – Eric also has Panda as a Chrome extension that shows him 3 different feeds from the sites he follows 01:56 – Neil takes his competitors’ links and runs it in BuzzSumo 02:37 – Look at your competitor's’ posts and try to replicate but make it better 02:41 – Look up Brian Dean’s Skyscraper Technique 03:16 – Email out people who share your competitor's’ content and ask them to share yours, too 04:21 – Use io to s