Taking the Leap

Anne Beiler - Part 2 - CEO & Founder of Auntie Anne's Pretzels

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Sinopsis

“Discipline is really about doing what you don’t want to do until you often find joy in what you do.” - Anne BeilerAnne Beiler is the creator and founder behind the world-renowned franchise, Auntie Anne’s Pretzels. Most wouldn’t know this about her, but she started this incredible company with no business plan, no capital, and no education. Growing up in an Amish community, she only received up to an eighth-grade education and got married when she was 19 years old. Years of baking cakes and breads for her large family taught her how to make some of the world’s tastiest pretzels, and what started out as a small business and dream grew to be a global sensation.In part 2 of this interview series, Anne shares her professional experience learning and growing from a founder and creator to a manager and business woman. She shares her keys to success and her biggest takeaways from managing a global enterprise of tasty pretzels. Quotes:Overcoming personal challenges helped me to know I could overcome other obstacles I