Hustle & Flow With Heather Hubbard

If you think bookkeeping is just recordkeeping to file your taxes, think again! Your financial numbers should be driving your decisions, but you can’t make forecasts, hires, or investments if you don’t understand your revenue, profitability, and cash flow. Today, Parker Stevenson joins me to discuss lessons he’s learned in growing Evolved Finance over the last 10 years, as well as tips and advice for other businesses who are trying to navigate the current economic climate.     The Get It Done Challenge is back November 11-15. Register now and start earning entries towards prizes at https://www.GetItDoneChallenge.com   Chapters 00:29 - Get It Done Challenge! 01:43 - Meet Parker Stevenson  02:50 - How Evolved Finance has grown their business 06:02 - Scaling a service that’s often commoditized 11:00 - When to hire a bookkeeper and how to understand your numbers 16:25 - The emotional side of business finances  20:39 - Profitability and paying yourself 26:11 - Adapting to the current market  32:24 - Pre-order Prof