Entrepreneur Decoded

Laura is the founder of Edgar, a social media automation tool that helps businesses get the most out of their social investment. They have not raised VC funding, they do not have a sales team, their founder, Laura, was pregnant on launch and now they do 3 million dollars in annual revenue. In this episode, Laura Roeder and I discuss: Motivation behind starting Edgar MVP versus now Getting her first customer Facebook ads strategy Her funnel How to put together highly converting landing page What would Laura do differently if she had to start all over again Hiring Avoiding meetings Habits Last piece of advice Resources Mentioned in This Episode: MeetEdgar Laura's Twitter OscarHamilton