Fine Point Digital Marketing

PR, an essential part of the digital marketing mix can provide a major earned media boost to your owned content and brand. But, for those of you investing in PR - how do you show the ROI on your efforts? Cosette Jarrett, PR expert, writer, & outreach specialist shares how public relations experts can value coverage, quantify their contributions and maximize impact by working closely with their SEO team. We also survey the social media landscape, looking at Snapchat's efforts to master advertising, beating the Facebook algorithm, and the death of organic social. We also celebrate the birthday of the GIF on its 30th. (Producer note: That's GIF. As in Jif peanut butter. Think differently? Leave us a comment, or let us know your thoughts @point_it!)   EXPERTS: Cosette Jarrett, Senior Marketing Outreach Specialist at Clearlink Bio: Cosette is a writer, content creator, social media and outreach strategist specializing in the digital lifestyle and personal tech. She has worked in digital marketing and PR f