Fine Point Digital Marketing

Robert Rose, founder of the Content Advisory & Content Marketing Institute's Chief Strategy Advisor joins us to help you tell your stories better, drawing insights from Red Bull & Heineken and showing you how to turn your content marketing into a cross-funnel business model that doesn't just build an audience but both monetizes that audience and turns owned content into dollars. We also dive into the news, from Google's latest link testing, the repercussions of human-sounding AI assistants, and how (or if) your brand should be integrated into branded content.   EXPERT: Robert Rose, Chief Strategy Advisor for The Content Advisory (The education & consulting group with the Content Marketing Institute) Bio: For more than 20 years, Robert has been helping marketers to tell their story more effectively, working with more than 500 companies, including 15 of the Fortune 100 in the last 5 years. He's provided marketing advice and counsel for global brands such as Capital One, Dell, Hewlett Packard, M