Fine Point Digital Marketing

This week we look at the upcoming Janes of Digital event at SMX in Seattle and the value of building inclusive marketing & tech teams. How can developing a staff that is diverse in terms of not only gender & race but experience level, personality and background improve both your corporate culture, products, & customer experience? We dig in with Frances Donegan-Ryan, SEM Pro with Bing Ads & Co-creator of Janes of Digital along with Maddie Cary, Director of Paid Search here at Point It. The fascinating news that Google has developed an AI that is building, testing & evolving other AI systems for image and speech recognition kicks off a discussion on how underlying assumptions implicit in the design of AI's can impact your brand. We also consider what is going awry when machine learning gets out of sync with customer's expectations at Uber & dig into Google Attribution, which allows marketers to move from last click attribution to customize weights according to their business models. &nbs