Fine Point Digital Marketing

As a marketer, you know experimentation is essential to building longterm success. So, how can you build a culture that makes room for experimentation, tolerates the inevitable failures, and continuously learns? We break open one of our own experiments developing an interactive, personalized whitepaper alternative. We're joined by Jesse Fowl, Managing Director for Solomon Solution who partnered with us on the project. We also dive into optimizing lead conversion, the complications of marketing attribution, SpaceX, Google, and satellite broadband as well as Facebook ads' integration of offline conversion data.   EXPERTS: Jesse Fowl, Managing Director at Solomon Solution Bio: Jesse Fowl is a demand generation expert who turns proven revenue generating strategies into reality. He's the Managing Director at gosolomon.com, a Demand Gen agency that has worked with Universities, Luxury Hospitality Brands, and leading Healthcare Providers. He's also a Partner at Prota Ventures, a venture-building early stage inv