Fine Point Digital Marketing

In this week's Fine Point, we dig into how you can build a high performing marketing team, the changing freelance landscape, and how to effectively combine specialists with generalists. We're joined by Susan Marshall, a technology veteran and CEO of Torchlite, which extends your marketing department by connecting expert freelance talent, campaigns, and existing marketing technology into one single campaign management platform. We also dig into Coke's latest personalization tactics & Facebook taking analytics in-store.    EXPERTS: Susan Marshall, Founding Partner and CEO of Torchlite Bio: Susan Marshall is a 20-plus year technology veteran who's been deeply involved in the rapid evolution of digital video, audio, mobile, social and data management technologies. Her professional background consists of product management and marketing for some of the most successful tech companies in the world – Apple, Adobe and Salesforce. In 2015, Susan co-founded Torchlite, a software and services solution