Fine Point Digital Marketing

Cathy McPhillips, VP of Marketing for Content Marketing Institute shares how "A World of Stories" became the theme for the upcoming Content Marketing World. She discusses how a diversity of viewpoints is essential for crafting content marketing that speaks to customers, as well as sharing how bad ideas are critical to the discovery of good ones. We also cover this week's news, from PR debacles, questions about whether Snapchat is just a flash in the pan, who uses it, & whether machine learning will bring advertisers onboard, to boycotts & the ongoing debate around brand safety with Google at its center.   EXPERTS: Cathy McPhillips, Vice President of Marketing for Content Marketing Institute Bio: Cathy is the Senior Marketing Director for the Content Marketing Institute where she oversees marketing efforts for all CMI properties, including CMI's website, Content Marketing World, Intelligent Content Conference, Chief Content Officer magazine and Content Marketing University. Prior to join