Fine Point Digital Marketing

This week we dive into how you can optimize your website & content to maximize conversion with Andy Crestodina. Andy joins our host, Maureen Jann to talk through how you can build a digital purchase funnel that delivers, answers customer questions and maximizes SEO. They also talk about how content drives  findability, Pizza Hut's new "Pie Top" shoes bringing ordering ease, live content and YouTube's new subscription service, & the future for Programmatic Radio.    Production Note: Due to difficulties with our remote interview setup, major editing was necessary. Rather than lose what was a tremendously insightful interview, we edited together as best we could. Please forgive any discrepancies in sound quality or oddities in how the cuts were made. These were all due to post-production & not the fault of our guests.   EXPERTS: Andy Crestodina, Co-Founder and Strategic Director of Orbit Media Bio:  Andy Crestodina is a co-founder and the Strategic Director of Orbit