Fine Point Digital Marketing

This week we deep dive into how you can convert visitors into customers with SEMrush's Paul Klebanov. Paul joins our host, Maureen Jann to talk through the best ways to optimize each of your platforms, adjust to the changing customer lifecycle & marketing funnel, and the best way to advertise across channels today. We also cover the latest news, from CPG companies spending more on digital than traditional ads, Accelerators & Hackathons, & Martech driving Adtech.   EXPERTS: Paul Klebanov,  Marketing Educator & Speaker at SEMrush Bio: Paul Klebanov is a marketing educator and speaker at SEMrush. Paul was bit by the sales bug in elementary school, where he  was famously earning up to $350/week buying and trading his friends' sandwiches! At 14, he began creating websites for startups and local businesses. Since 2010, Paul has helped businesses generate millions of dollars online through his mastery of inbound and outbound marketing. Paul is one of the youngest Americans to buil