Fine Point Digital Marketing

#14: Digital Super Bowl strategies, wearables for the socially challenged & futurecasting Google's ad platforms

Informações:

Sinopsis

This week we start out looking at brands' changing digital Super Bowl strategies, a wearable from MIT & Samsung for those who have trouble picking up social cues, & Facebook opening up their Audience Network. Our host, Maureen Jann is joined by Google's Nick Danford and talks about the future of Google's advertising platforms and a test of new profit-driven automated bidding models that Point It is taking part in. In case none of that sounds entertaining enough, stay tuned for a highly entertaining discussion of such crucial topics as haiku versus emoji love letters, cootie catchers, and ballet. How about that for fake news.   EXPERTS: Nick Danford, Agency Development Manager Bio: Nick Danford has worked in sales and marketing in Google's Global Business Organization since 2011. Specializing in agency support and Small & Medium-size Business (SMB), Nick has driven campaign success and crafted AdWords solutions with some of his department's most strategic, digital agencies. Other highligh